The Untimely Demise of Liberty Fillmore

August 26, 2008

Well, I’m kind of bummed today.  Yesterday we found out that VeriSign decided to pull the plug on the next version of the Liberty Fillmore, Cart Whisperer campaign, which was in fact a presidential campaign.  For a few months, we had been working on a new phase of the marketing campaign where Liberty was running for President.  VeriSign kept pushing back and saying they wanted to wait a bit, and kept going back and forth on what proposed new features they wanted and didn’t want, until finally they realized that they’d pushed back too much and it was now too late to launch.  So they’re just paying us for all the work done so far and the VeriSign team moves on to other projects.  This has been a great campaign to be a part of – it’s up for some national marketing awards and it’s just been a fun site to develop, but it’s over now.  It’s a shame, because a lot of really good work by a lot of great team members had been done on the site.  Since it won’t have a chance to be shown, I figure I can show it here for whoever happens to read this.  So here are a bunch of comps (that means mocked up images showing what the new site will look like, not actual live website pages) of the Liberty for President website that almost was. There’s some really choice funny lines on these if you want a good laugh.

Liberty and justice for Y’all!	Platform page 1	Get Poll-itical	Liberty Town Hall
Wreeeee the People!	The Green Bar Party	Encyclomedia – photos	Encyclomedia – photo detail
Encyclomedia – videos	Encyclomedia – video viewer	Encyclomedia – downloads

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