Salty Award

April 17, 2008

We had an award show at work to highlight the best work done by the agency over the last year. The award they give out is a salt shaker on a glass base and is called a Salty. Apparently this title is simply because we are the Salt Lake agency of McCann Worldgroup, therefore Salty’s. The salt shakers are completely random, ranging from the Pillsbury Dough Boy, to a mermaid, to a cow, to this gold prospector. My trophy above is for the Cart Whisperer website. From a programming perspective, this one was fun because it was completely my baby. Much of agency website programming is done as a team, and that’s great, but it’s fun to have a project now and then that is completely your own, from architecture on through completion, especially when the project has a bunch of fun functionality like this one did, with the photos, movies, poems, and wallpapers. The whole campaign consisted of many different aspects, of which the website was just one part, and as a whole, the campaign took home a bunch of awards for one thing or another and was nominated for quite a few that it didn’t win. Additionally, various parts of the campaign are being considered for national marketing association awards of different types. It was definitely a fun project to be a part of and ended up being a VERY successful viral marketing campaign, perhaps McCann SLC’s best ever. We wanted to follow it up, keep Liberty’s momentum (and carts) rolling, with commercials, a blog, etc, etc, but VeriSign doesn’t have it in their marketing budget. So if you don’t know who Liberty Fillmore is yet, GIT ON OVER TO THE SITE!!!

Posted in Web Development