I just completed a fun project that I’ve been working on since the beginning of the year. It’s for VeriSign and launched yesterday morning. The biggest problem online businesses face is getting customers to actually complete their order. One of the big reasons people don’t complete their order is a lack of feeling that the website they’re on is secure. The rate of online cart abandonment is very high and VeriSign is on a quest to change that with their new extended validation site seal. As part of the launch of this new site seal, McCann put together a campaign revolving around Liberty Fillmore, a Cart Whisperer who travels the world seeking to rescue abandoned shopping carts (the metal and plastic, not online, kind). He’s a man on a mission and feels strongly about what he does. Who better to speak to the plight of abandoned shopping carts, both real and virtual, than the world’s only cart whisperer? Here’s a message from him…
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Let’s cut to the rocky mountain oysters: this here’s one of them chainmails.
Or chain letters. Whatever. It’s galldurn serious stuff. See, the spirit of a shopping cart that was abandoned just up and takes the spirits of anyone who don’t forward this message and its correresponding interweb site onto at least 10 friends. T-E-N. An idiot’s dozen. But, fear not, it ain’t all curses and fire & coldstone. If you do forward this on to your interweb pardners, you just might get the name of your crush on your pager machine or in a text or dream or something.
The site?
It’s about me, Liberty Fillmore: the world’s only Cart Whisperer, a lone wolf in a world of coyotes, a sprinklefied donut in a pretendgious muffin world. I rescue abandoned carts. And this interweb site tells my story.
Please take a look-see. And look-see that your friends look-see as well.
Preciate cha!
Liberty
Sworn Defender of Abandoned Carts
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So get on over to the site and check it out. There’s some fun stuff. Currently our YouTube video, the “World Premiere”, is in 3rd place for most viewed with almost 1 million viewings since yesterday. And if you happen to upload any of your own photos of abandoned carts you can be entered in a weekly drawing for an overstock.com gift card.
February 26, 2008
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